I agree. How many times have you heard of a Google product only after it was announced that were shuttering the service? If Google has this problem, how many ot

I agree. How many times have you heard of a Google product only after it was announced that were shuttering the service? If Google has this problem, how many other businesses rise and fall without others knowing? Hype can just as easily destroy a product by setting expectations too high and the product doesn't deliver. Think of how many movies have fallen into this trap? You have to strike the perfect balance of sparking just enough interest while still delivering something of interest.