> you think Apple invented wearing watches as a fashion statement with their release of the Apple watch in 2015. No, I said that Apple successfuly turned smart

> you think Apple invented wearing watches as a fashion statement with their release of the Apple watch in 2015. No, I said that Apple successfuly turned smartwatches from something seen as gadget into something seen as a proper acceptable watch, which they most definitely did as I have proved to you with my previous message (which you are conveniently ignoring by the way). The watch industry is very fashion conscious. Swatch Group managed to turn mechanical watches - a clearly inferior product which not only can't keep time properly but has to be serviced every couple of years - into something of seen as timeless and the embodiment of success so clearly Apple was walking a well paved road.