>Warner need Barbie to be a hit, so this bizarre double header is a way for Warner and Universal to get some positive buzz going for their films. People on /r/

>Warner need Barbie to be a hit, so this bizarre double header is a way for Warner and Universal to get some positive buzz going for their films. People on /r/boxoffice are saying that if <https://en.wikipedia.org/wiki/Barbenheimer https://en.wikipedia.org/wiki/Barbenheimer> works (and so far it seems so), a) there will be business school case studies. b) Expect other informal studio cooperations like this.