> I do not like ads, I never have, but they're an inevitability. Drinking water is inevitable. 99% percent of the web being monetized by ads is not. "Ads are

> I do not like ads, I never have, but they're an inevitability. Drinking water is inevitable. 99% percent of the web being monetized by ads is not. "Ads are inevitable" has become a mantra repeated by every ad-tech executive to keep them relevant. > What bothers me is the author of this video seems to think the internet can exist without ads. In it's current form it cannot. The current form of internet is an intelligence insulting, attention-seeking, malicious, privacy-invading monster exactly because it has been using ads as its primary monetization vehicle for the last two decades. Losing it would actually be a good thing for humanity. > The ONLY ALTERNATIVE is a paid solution. This is quite a good solution. Yes, it would instantly kill 99% of 'content creation', vast majority of which is low quality, but this is exactly what is making current form of internet horrible in the first place (paired with ad monetization). The 1% remaining content creation is what would pass a bar of 'worth paying for'. This immediately creates the right incentive structure for all parties involved, including for the author of this video. They will be given a choice - do they go 'pro' and try to make their content great and worth paying for or do they look for a new job? Seems like they are already half-way there, and with a bit more effort they could be making a living from a paid model.