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The reason affiliate marketing sometimes backfires is that you can't filter out who's writing about your product and what they're writing. 37Signals stopped tak
by capex 15y ago
The reason affiliate marketing sometimes backfires is that you can't filter out who's writing about your product and what they're writing. 37Signals stopped taking new affiliates, and instead started a 'Tell-a-friend' program coz these kinds of recommendations are more personal and have better chances of getting looked at favourably. If I could choose, I'd pick a referral program over an affiliate program.
But thanks for listing your product. It's interesting to know who's behind affiliate marketing today.
- deleted 15y ago[deleted]
- tjoozeylabs 15y agoAffiliate marketing is run by highly motivated individuals working to juice as much cash out of an advertiser as possible... Don't believe me? Ask Ryan Eagle
- jeffepp 15y agoAgree. Although similar in nature, referrals from customers / advocates are much more meaningful than from random affiliates. Our software http://getAmbassador.com http://getAmbassador.com is useful for both types of programs.
- AznHisoka 15y agoAlso, some cannibalize your sales.. they rank for brand keywords or bid for brand keywords, and take away sales you otherwise would have gotten anyway.