This risk-reward axiom holds true for almost all aspects of business. Lower risk, lower investment == lower return.* Of the many economies and business enviro

This risk-reward axiom holds true for almost all aspects of business. Lower risk, lower investment == lower return.* Of the many economies and business environments created throughout history, this system of reward makes for the best so far. --- (* Not saying app development is without risk or investment. It's just that clearly Apple and AT&T have an order of magnitude larger investment and risk than the average developer).