I expect they have three objectives: - damage and embarrass Red Hat, their direct competitor - enhance their own brand, brand awareness, and reputation with cu

I expect they have three objectives: - damage and embarrass Red Hat, their direct competitor - enhance their own brand, brand awareness, and reputation with customers of their competitor. Sell more of their own existing enterprise offerings as a result. - create an alternative distribution that they can monetize if it turns out to be more popular than their own offerings ( even if only in one geography )