3 ms·

I wonder if that was paid placement, or was there some Hollywood types who liked Macs back then. For writing, perhaps?? Certainly no feature film editing was go

by xp84 3y ago

I wonder if that was paid placement, or was there some Hollywood types who liked Macs back then. For writing, perhaps?? Certainly no feature film editing was going on with PCs or Macs, that's for sure!

sgerenser 3y ago
Apple did (and still does) a lot of paid placement. For the first Tom Cruise Mission: Impossible film around that same era, they even did an ad-spot tie in[0], which makes it pretty obvious that the usage of Macs in that movie was paid placement. [0] https://youtu.be/c2J4Zuiakhk https://youtu.be/c2J4Zuiakhk
- xp84 3y ago
  I also remember in Under Siege II: Dark Territory, where the hero uses his Apple Newton with a modem to send a FAX on a moving train to save the day. To anyone under 30 reading this: Yes, a fax. Yes, to a kid in the 90s this seemed like the kind of cool-ass tricks that were state of the art then and that I hoped one day would be accessible to me.
filmgirlcw 3y ago
Oh, it was definitely paid! As another mentioned, a year later they spent $16 million on an ad campaign for Mission: Impossible, a movie they got the PowerBook to too late and that didn’t have any of the Mac UI in the film. But the best part was that Gil Amelio, the CEO at the time (and the third in like 36 months or something) ignored all of his lieutenants and shipped that PowerBook, even tho it had massive problems (and later, I think exploding batteries) but it shipped late so they couldn’t get it out on shelves to take advantage of the commercials and product placement. But Amelio did get one to Whoopi Goldberg, who called about one for her nephew or something. Almost all of them were recalled, however. Amelio shared this story in his book as if he should be proud he got Whoopi Goldberg a broken computer. Apple still does product placement in certain films and TV shows (not just Apple TV stuff) but tried to keep it on the downlow.
- Maxious 3y ago
  Whoopi is still an outspoken Mac gamer https://ew.com/gaming/whoopi-goldberg-diablo-4-video-game-blizzard-entertainment/ https://ew.com/gaming/whoopi-goldberg-diablo-4-video-game-bl...
lawtalkinghuman 3y ago
Obligatory TVTropes link: https://tvtropes.org/pmwiki/pmwiki.php/Main/EveryoneOwnsAMac https://tvtropes.org/pmwiki/pmwiki.php/Main/EveryoneOwnsAMac Mentioned therein: Apple won't allow their products to be used by bad guys. Hence the number of movies and TV shows where you can always tell the bad guy because they're the only person not using an Apple product.

by xp84 3y ago

sgerenser 3y ago

Apple did (and still does) a lot of paid placement. For the first Tom Cruise Mission: Impossible film around that same era, they even did an ad-spot tie in[0], which makes it pretty obvious that the usage of Macs in that movie was paid placement. [0] https://youtu.be/c2J4Zuiakhk https://youtu.be/c2J4Zuiakhk

xp84 3y ago
I also remember in Under Siege II: Dark Territory, where the hero uses his Apple Newton with a modem to send a FAX on a moving train to save the day. To anyone under 30 reading this: Yes, a fax. Yes, to a kid in the 90s this seemed like the kind of cool-ass tricks that were state of the art then and that I hoped one day would be accessible to me.

filmgirlcw 3y ago

Oh, it was definitely paid! As another mentioned, a year later they spent $16 million on an ad campaign for Mission: Impossible, a movie they got the PowerBook to too late and that didn’t have any of the Mac UI in the film. But the best part was that Gil Amelio, the CEO at the time (and the third in like 36 months or something) ignored all of his lieutenants and shipped that PowerBook, even tho it had massive problems (and later, I think exploding batteries) but it shipped late so they couldn’t get it out on shelves to take advantage of the commercials and product placement. But Amelio did get one to Whoopi Goldberg, who called about one for her nephew or something. Almost all of them were recalled, however. Amelio shared this story in his book as if he should be proud he got Whoopi Goldberg a broken computer. Apple still does product placement in certain films and TV shows (not just Apple TV stuff) but tried to keep it on the downlow.

Maxious 3y ago
Whoopi is still an outspoken Mac gamer https://ew.com/gaming/whoopi-goldberg-diablo-4-video-game-blizzard-entertainment/ https://ew.com/gaming/whoopi-goldberg-diablo-4-video-game-bl...

lawtalkinghuman 3y ago

Obligatory TVTropes link: https://tvtropes.org/pmwiki/pmwiki.php/Main/EveryoneOwnsAMac https://tvtropes.org/pmwiki/pmwiki.php/Main/EveryoneOwnsAMac Mentioned therein: Apple won't allow their products to be used by bad guys. Hence the number of movies and TV shows where you can always tell the bad guy because they're the only person not using an Apple product.