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> Google had shifted its focus to "creating software platforms for AR that it hopes to license to other manufacturers building headsets." Assuming that AR/VR i

> Google had shifted its focus to "creating software platforms for AR that it hopes to license to other manufacturers building headsets." Assuming that AR/VR is a viable market, then this strategy seems short-sighted. The ios platform is smaller than android and typically more profitable because of it's target market. Sure Google has search, but this is just another area in which it's ceding ground because it can't compete even though it has massive resources and was ahead of the competition.

Turskarama 3y ago
Maybe, but the fact of the matter is that Apple does not licence iOS, and Apple also only seems to aim its devices at consumers and specifically "creator" professionals. Google is also primarily a software company. Even when they made the Pixel, I'm fairly sure it exists more so that there's a baseline other Android manufacturers need to keep up with (to keep Android competitive) rather than to make a profit in its own right. I work in warehousing software and write software for scanners, 100% of which run Android. There is no Apple scanner and I doubt there ever will be.
asadotzler 3y ago
I don't think it necessarily is. If they sell software to Samsung or others and those people do the heavy lifting to get the hardware viable, which I think it s a long way away, probably about a decade plus or minus 5, then Google can always swoop in later and do a Pixel like they did with Chromebooks and smartphones. Google seems to not want to be in the hardware R&D for this stuff and that's fine. Let Sony make sensors and LG make screens and Qualcomm make APUs and all that. Once things settle, Google can pick and chose where to later dive in.
jazzyjackson 3y ago
all the resources in the world can't buy vision, they'll just have to wait and acquire as usual
fi8rkfhslef 3y ago
This seems pretty standard for Google though no? Sure they've gradually started to do more and more in meatspace across certain domains but their focus on the whole has almost always been to leverage their ability to make software first and foremost unless hardware seemed like a necessary wedge to open a door.
- FreshStart 3y ago
  Im still waiting for Google to sunset search. Just to filter out some of that detached metric management.

Turskarama 3y ago

Maybe, but the fact of the matter is that Apple does not licence iOS, and Apple also only seems to aim its devices at consumers and specifically "creator" professionals. Google is also primarily a software company. Even when they made the Pixel, I'm fairly sure it exists more so that there's a baseline other Android manufacturers need to keep up with (to keep Android competitive) rather than to make a profit in its own right. I work in warehousing software and write software for scanners, 100% of which run Android. There is no Apple scanner and I doubt there ever will be.

asadotzler 3y ago

I don't think it necessarily is. If they sell software to Samsung or others and those people do the heavy lifting to get the hardware viable, which I think it s a long way away, probably about a decade plus or minus 5, then Google can always swoop in later and do a Pixel like they did with Chromebooks and smartphones. Google seems to not want to be in the hardware R&D for this stuff and that's fine. Let Sony make sensors and LG make screens and Qualcomm make APUs and all that. Once things settle, Google can pick and chose where to later dive in.

jazzyjackson 3y ago

all the resources in the world can't buy vision, they'll just have to wait and acquire as usual

fi8rkfhslef 3y ago

This seems pretty standard for Google though no? Sure they've gradually started to do more and more in meatspace across certain domains but their focus on the whole has almost always been to leverage their ability to make software first and foremost unless hardware seemed like a necessary wedge to open a door.

FreshStart 3y ago
Im still waiting for Google to sunset search. Just to filter out some of that detached metric management.