Maybe they could fix the naming scheme of Azure AD B2B and Azure AD B2C and make the new brands easier to distinguish than a single letter flip? That would be a

Maybe they could fix the naming scheme of Azure AD B2B and Azure AD B2C and make the new brands easier to distinguish than a single letter flip? That would be a really nice use of a new brand name. … Oof, looking it up the answer for myself is: yes and no. Two of the new products mentioned are Entra External ID and Entra External Verified ID which are apparently the replacements of B2C (definitely) and B2B (sort of), respectively. Neither existing B2C nor B2B are going anywhere, may live beside their "Entra counterparts" for some time to come (including that Entra External ID is still only in Preview), adding even more confusion plus future migration headaches. Wow.