The example is a chemical company, which still need a laboratory, some equipment and storage, and possibly some people (sellers) to keep the deals on with the o

The example is a chemical company, which still need a laboratory, some equipment and storage, and possibly some people (sellers) to keep the deals on with the other companies - I don't think other chemical companies will just click a button in a system, they will want to talk with a seller. Everyone here is reading with the lens of a software company, but I think rarely software fits 3 and 2.