I'm more familiar with the world of spirits but it's much the same situation - there is certainly unpalatable swill on the very bottom shelf, but at some fairly

I'm more familiar with the world of spirits but it's much the same situation - there is certainly unpalatable swill on the very bottom shelf, but at some fairly low price point you hit a perfectly adequate level of quality and products priced above that level are about some combination of brand cachet and/or unique and interesting flavors, moreso than being objectively "better".