When I studied Econ 20 years ago, behavioral economics wasn’t offered. A decade later, I’d read a bunch of books on the topic, including by Ariel’s. I lamented

When I studied Econ 20 years ago, behavioral economics wasn’t offered. A decade later, I’d read a bunch of books on the topic, including by Ariel’s. I lamented that this field wasn’t offered when I was in college. Now another decade later, I’m glad I wasn’t in school during the period when it was offered, since it seems to be holding up so poorly. I hope that it can have a more rigorous rebirth, and in the next decade produce some results that are more robust (even if they give rise to fewer TED talks).