In the case linked in the article, Ariely claims to have received the data from a researcher who not only denies doing it but also points out specific things th

In the case linked in the article, Ariely claims to have received the data from a researcher who not only denies doing it but also points out specific things that are implausible about the construction of the study and the description of how the research was done doesn't align with how she'd have done it or normal university policy Which points towards either him fabricating it himself, or asking somebody else to give him results without going through normal procedures for registering/conducting the experiment and then naming someone else as responsible for it... I do think there are cases where academics will have unwittingly published falsified or partly false data and sometimes even garnered fame and citations for it x, and no doubt many more where the academics spot issues with the data they've received and bin it, but this doesn't look like one of them.