There is a short SciFi story from Asimov on the difficulties to get young, brilliant people to work for large engineering companies. The wind up exploiting a mi

There is a short SciFi story from Asimov on the difficulties to get young, brilliant people to work for large engineering companies. The wind up exploiting a mishap with a robot to make the whole business sound dangerous and thus challenging, attractive. Honda, though, seems to be building trademark.