Regis McKenna, Apple's first marketing Guru: "The [1984] ad was more successful than the Mac itself." Starups "want attention, but it often hurts startup comp

Regis McKenna, Apple's first marketing Guru: "The [1984] ad was more successful than the Mac itself." Starups "want attention, but it often hurts startup companies because it sets such high expectations. It's much more complex than simply getting attention." "The brand comes from the consumer's view. How do you build innovation into your product? How do you design the product in a way so that it sells itself?"