It's not really analytics-- it's about creating a deeper relationship between the merchant and payer. Payments are just a means to do this. Watch this intervie

It's not really analytics-- it's about creating a deeper relationship between the merchant and payer. Payments are just a means to do this. Watch this interview with Jack starting at around 16:00. Comments about NFC around 18:00. http://www.livestream.com/techonomy/video?clipId=pla_98a128da-d59f-49ac-9aca-34b8f15b9b35 http://www.livestream.com/techonomy/video?clipId=pla_98a128d...