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We actually caught onto this shortly after they launched their Video Action Campaigns to replace Trueview for Action. Checked the URL report and checked the sit
by somedude895 3y ago
We actually caught onto this shortly after they launched their Video Action Campaigns to replace Trueview for Action. Checked the URL report and checked the sites where our ads were playing to find exactly what's described in the article. Our Account Manager wouldn't help us get rid of Off-YT placements and we had to escalate it to his boss and threaten to stop buying YT for performance to finally get a custom solution to exclude that inventory. Google has a pattern of making their ad formats less and less transparent and taking control away from advertisers in order to sell trash GDN / Owned Property inventory, the newest example being P-Max. You can not trust Google as an advertiser.