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That's a great video. If I recall from watching it when the video came out - Atmos is much more of a marketing thing. Converting old stereo tracks to Atmos is p
by TaylorAlexander 3y ago
That's a great video. If I recall from watching it when the video came out - Atmos is much more of a marketing thing. Converting old stereo tracks to Atmos is pure snake oil, and from a technical perspective even when you know what you are doing it's hard to get an Atmos stream connected to an Atmos player connected to Atmos speakers so you can easily end up with the system falling back to stereo. Even when you get it working, the technical benefits are questionable and again you have the issue that most music in existence was authored for stereo, and trying to modify that audio to produce some kind of effect on Atmos is going to be arbitrarily messing with a musician's intent and probably produce a worse result.
It is easy to hear the technical claims and think "okay that makes sense" but what I like about the video is that Benn Jordan explores the actual implementation as a regular consumer, finds complexity in deployment, finally gets it working and then talks about the musical merits as a music producer and musician. I believe he also finds Atmos versions of his own tracks which have been created by the streaming service, and talks about how basically they are not an improvement.