3 ms·
Sounds like you guys went in with some clear goals, which is good. Still you might have had better luck focusing on sales/customer dev leads rather than press m
by dave_sullivan 15y ago
Sounds like you guys went in with some clear goals, which is good. Still you might have had better luck focusing on sales/customer dev leads rather than press mentions.
Another good strategy for press might have been tracking down bloggers/press that were going to the conf (maybe they tweeted about it? Posted something?) and tried to arrange meetings ahead of time--they are there with goals too, or at least a full appointment book/some ideas on what to cover.
But yeah, the lost man days thing is certainly something to consider, but don't let it discourage you entirely, try it again sometime and do it a little different, maybe get different results. And if you follow up a couple times, maybe something comes out of those biz cards, you never know until you do.