Sounds like they're "fighting" traffic jams as much as most meteorologists "fight" the weather. They're making a more automated, cheaper way to compete with tra

Sounds like they're "fighting" traffic jams as much as most meteorologists "fight" the weather. They're making a more automated, cheaper way to compete with traffic reports on radio and TV. They even share the same way to monetize it: ads on the "feed". I don't even know if they'll end up providing more accurate, timely, or precise data than the current staff monitoring CCTV feeds and watching from helicopters. I kept wanting to hear that they were trying to attack traffic jams via some means of automated coordination of the cars. It's a tough problem, especially because many people think of their car as a means to personal freedom, and you have to make it useful even without most cars participating. Attacking traffic jams would be a big win for society and drivers though.. Reduce road rage, improve gas mileage, improve workforce productivity, lower emissions, etc. It's so big, perhaps you could even monetize it by directly rewarding drivers that do attack the problem.. either by directly paying them $ or favoring their speed through jams when requested.