I've always assumed that's why NYT has spent a ton of money building out its cooking and gaming verticals (including buying Wordle). They can basically subsidiz

I've always assumed that's why NYT has spent a ton of money building out its cooking and gaming verticals (including buying Wordle). They can basically subsidize the news operation/the bundle can bring in more readers than news would alone. FWIW this isn't a modern phenomenon: until the internet came along hard news was heavily subsidized by classified ads.