Ultimately "fake work" is work disconnected from the bottom line or profit goals of the company, since this is capitalism and that's the ultimate measure and pu

Ultimately "fake work" is work disconnected from the bottom line or profit goals of the company, since this is capitalism and that's the ultimate measure and purpose of a corporation. It's not much of a surprise that Google, Meta, etc. are full of this kind of thing, because they have embarrassing quantities of ad revenue, and yet also a burning "need" to employ in areas almost entirely disconnected from ads (for now). I won't dispute that these companies can and should do these speculative or non-revenue-bound things. But you can see how they go off the rails very easily, and this is what ultimately ties back to the article's main point about lazy management. In the end responsibility, shared vision, and clear goals are key. And I'm not entirely convinced that those things "scale up" to the organization size and sheer insane revenue-firehose of FAANG type companies.