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> “If sellers are required to enable cancellation through a single click or action by the consumer, accidental cancellations will become much more common, as co
by science4sail 3y ago
> “If sellers are required to enable cancellation through a single click or action by the consumer, accidental cancellations will become much more common, as consumers will not reasonably expect to remove their recurring goods or services with just one click,” the Association said in a statement.
This seems like a non-issue. Shouldn't it be trivial for customers to reactivate their subscriptions if they accidentally cancel?
- Clubber 3y agoIt is a non-issue for customers. It's the same trap as a gym membership. Ideally, they want people to subscribe and just leave it running without actually using it. The best way to maximize that is to put speed bumps to cancelling. In the instance of a gym membership, you have to go in there to cancel and sign papers and all that. Imagine if everyone with a gym membership actually showed up every day, there would be a line circling the place like an iPhone launch. The issue is they don't want to remove their speed bump because that speed bump equates to a ton of revenue every month without the cost of user load.