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If we’re counting people using a feature of an account they already have as “growing,” WeChat has surely done this faster many times, and many times over. They
by isykt 3y ago
If we’re counting people using a feature of an account they already have as “growing,” WeChat has surely done this faster many times, and many times over. They regularly release apps.
Or iMessage, which was released in 2011 when there were 115m iPhone users. That year, iMessage gained 115m users, since it was bundled with the phone.
The metric is kind of contrived.
- mliker 3y agoThe "feature" happens to be a full app that you must consciously download. You must then go through the onboarding flow before finally the number of users is incremented. That's just like downloading any other app. These are not trivial numbers.
- mliker 3y agoTo add to that, these numbers don't include EU folks, who cannot download the app and onboard.
- Hamuko 3y ago>That's just like downloading any other app. Any other app that is being actively promoted inside an app you've already downloaded and using. https://twitter.com/GUMBastard/status/1677386533312012305 https://twitter.com/GUMBastard/status/1677386533312012305
- selykg 3y agoI don't think this is contrived at all. It is not a "feature." It's not like you open the Instagram app and you can access Threads. You have to download the Threads app. Sure, you can sign in using your Instagram account, but you can't just use an already existing app, therefore I don't see it as a "feature" as you're describing. This is not bundled with Instagram.
- true_religion 3y agoBy their metric of what an app is versus a feature, Google never releases apps since you always use your existing Google account. Maybe Google should embrace this so they can rid themselves of bad PR from shutting down apps.
- isykt 3y agoIt’s not that Meta didn’t release an app, it’s that Meta releasing an app and having it get 100m users isn’t a clear signal of anything other than what we already knew — that Meta is a massive force in social media. The “fastest growing” metric is only interesting when it points to a new phenomenon. For example, when TikTok hit the scene, I’m sure it was the fastest growing app at the time. That was interesting because it’s a different format and company.
- damnesian 3y ago>It's not like you open the Instagram app and you can access Threads Well, you almost can. My Instagram account that was previously established, and the linkage was immediate and felt automagical. Almost no friction.
- anaganisk 3y agoIt's no different than using sign in with Google. And there are bajillion apps out there that offer sign in with Google, doesn't mean every Google user is subscriber of the app. Same thing with threads.
- simonsarris 3y ago
- phailhaus 3y ago> If we’re counting people using a feature of an account they already as “growing,” We're not, that's not how Threads works.
- paxys 3y agoThreads isn't a feature of Instagram but a completely separate app. Yes you can sign in to that app with your Instagram account, but that's no different than using Sign in with Google/Facebook/Twitter/Apple etc. anywhere else.