Gino worked for a business school, as did several of her collaborators. Often for business school profs, their work will be judged less on academic acceptance

Gino worked for a business school, as did several of her collaborators. Often for business school profs, their work will be judged less on academic acceptance (peer-reviewed publication, etc) and more on its 'real-world impact'. You are seen as a good academic of marketing if you can market yourself into Ted talks, pop science publications, and ultimately, influence on 'decision-makers' (the sort of politicians and thinktanks who believe that eg healthcare can be solved by painting hospitals orange). So there are strong incentives to falsify results but they are quite different from those which bear on actual scientists.