Embrace, Extend, Extinguish The "embrace, extend, and extinguish" strategy is introducing a technology compatible with competitors, extending that tech with pr

Embrace, Extend, Extinguish The "embrace, extend, and extinguish" strategy is introducing a technology compatible with competitors, extending that tech with proprietary additions, then using those differences to disadvantage competitors. The "embrace, extend" phrase appeared in a 1996 New York Times article on Microsoft, and for a decade or two was considered Microsoft's de facto strategy. https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...