Another fun tidbit related to this is that there were two prononciations of "ITS". The AI lab (where ITS originated) and the adjoining Project MAC slash LCS PD

Another fun tidbit related to this is that there were two prononciations of "ITS". The AI lab (where ITS originated) and the adjoining Project MAC slash LCS PDP-10s running ITS pronounced it as an acronym: "eye tee ess". But the Dynamic Modeling group (also in Project MAC), who were the first to adopt ITS outside the AI lab and had offices a few floors down, called it "its". I only learned about this recently when I talked to former DM people on video.