This. I want a brand-unfriendly internet, though of course putting it that way again puts the commercial aspect and the internet's relation to it front and cent

This. I want a brand-unfriendly internet, though of course putting it that way again puts the commercial aspect and the internet's relation to it front and center. I want an internet that isn't built commercially, not with monetization in mind. There are still places - AO3 is completely unsuited to any commercial association, and it is still the fanfiction center of the internet. Places like literotica survived the ages. Of course, when regulatory moral panics take hold of it, they never say out loud that what they really protect and defend is commercial use...