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"The company says the step is intended to “boost operational efficiency and to make the most of the Bending Spoons employer brand, which is extremely strong in

"The company says the step is intended to “boost operational efficiency and to make the most of the Bending Spoons employer brand, which is extremely strong in Europe.” I do find surprisingly that they said that their brand is strong in Europe. Personally, I discovered Bending Spoons during the pandemic because they gifted the italian government of a Contact Tracing app, that ultimately never worked. I guess that from their point of view it was mainly a marketing initiative. However I don't see their brand as something to be considered strong in Europe in my perspective and by looking at their website the first thing that comes into mind is a glorified sort of software agency.

mrweasel 3y ago
I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are. Evernote probably have a stronger brand in Europe, Bending Spoons brand is that they are the company that bought Evernote.
- ReDeiPirati 3y ago
  > I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are. I think that it's quite sure one of those cases. From their messaging it seems like they are committed to solve big hairy problems (that in my minds are things like AGI, nuclear fusion, stopping world's hunger, etc...), but when you look at their product portfolio the expectations they set certainly don't match the reality given that you'll find mobile apps for video and image editing, fitness, etc... BTW with the exception of Evernote (that it's not something they created) I've never heard of any of those apps.
- malermeister 3y ago
  Yup, at least I've never heard of bending spoons before (I'm European). I'm familiar with Evernote though!
- ljm 3y ago
  Can't say I've ever heard the name in the UK, but also Evernote itself might as well have faded into total obscurity a long time ago.
- JonChesterfield 3y ago
  Their website is very branding based. Pretty visuals. Headline "Impossible. Maybe". Cutting edge technology. Product page is a video editor. A photo filter thing. A personal trainer phone program. Then some animations about how it's all very high tech. Seems a bit of a disconnect between presentation and product to me. On the other hand they've raised ~400M and have a revenue of ~70M for ~400 employees, so it's possible that ostentatious marketing over uninteresting software works better than great software with a partial readme.

mrweasel 3y ago

I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are. Evernote probably have a stronger brand in Europe, Bending Spoons brand is that they are the company that bought Evernote.

ReDeiPirati 3y ago
> I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are. I think that it's quite sure one of those cases. From their messaging it seems like they are committed to solve big hairy problems (that in my minds are things like AGI, nuclear fusion, stopping world's hunger, etc...), but when you look at their product portfolio the expectations they set certainly don't match the reality given that you'll find mobile apps for video and image editing, fitness, etc... BTW with the exception of Evernote (that it's not something they created) I've never heard of any of those apps.
malermeister 3y ago
Yup, at least I've never heard of bending spoons before (I'm European). I'm familiar with Evernote though!
ljm 3y ago
Can't say I've ever heard the name in the UK, but also Evernote itself might as well have faded into total obscurity a long time ago.
JonChesterfield 3y ago
Their website is very branding based. Pretty visuals. Headline "Impossible. Maybe". Cutting edge technology. Product page is a video editor. A photo filter thing. A personal trainer phone program. Then some animations about how it's all very high tech. Seems a bit of a disconnect between presentation and product to me. On the other hand they've raised ~400M and have a revenue of ~70M for ~400 employees, so it's possible that ostentatious marketing over uninteresting software works better than great software with a partial readme.