I think there will actually be a certain amount of this; that is, advertising dollars will migrate to the web, at the expense of traditional media. That being

I think there will actually be a certain amount of this; that is, advertising dollars will migrate to the web, at the expense of traditional media. That being said, overall ad spending will fall, spending on traditional media will get hammered, and online ad spending will also get hurt, just not as much as traditional advertising.