How do you drum up interest in expensive bit of tech with few apps and many undesirable drawbacks which limit its adoption to enthusiasts and in turn interest f

How do you drum up interest in expensive bit of tech with few apps and many undesirable drawbacks which limit its adoption to enthusiasts and in turn interest from third party developers? Pretend its exclusive and hard to get I suppose? Media and companies still pushing the VR hype garbage... its not new, its not 'the future', get over it.