I think this is a valid reason, and hopefully the driving factor. On the other hand, Apple certainly seems to bank on making their devices as exclusive an expe

I think this is a valid reason, and hopefully the driving factor. On the other hand, Apple certainly seems to bank on making their devices as exclusive an experience as possible. They sell a huge amount, but they want the customer to feel like they are part of an elite group. This will heighten the artificial sense of scarcity.