The utility formula is a fact of business. Utility = Users * Size of Problem, just as Revenue = Volume * Price Except that utility isn't always measured in pu

The utility formula is a fact of business. Utility = Users * Size of Problem, just as Revenue = Volume * Price Except that utility isn't always measured in pure revenue, as you can have ulterior revenue streams (advertising, selling data, etc.). Whether or not users make the transition from the status quo to the new product is independent of size of the problem. It's different in each specific case. I wasn't making a statement as to whether or not this was a good idea or can qualify as a "startup". I was reiterating the true statement that solving small problem for millions can be equivalent in value to solving one single large problem.