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it's a totally different model of generating demand. They don't need marketing, because they have a completely captive audience of loyal apple fans who will eas
by zmmmmm 3y ago
it's a totally different model of generating demand. They don't need marketing, because they have a completely captive audience of loyal apple fans who will easily saturate the first year (or even two years) of supply for this product.
They are following Palmer Luckey's "Make people want it first model". Being supply limited, traditional marketing would only generate demand they can't satisfy. What they actually have to do is make sure every person who gets one has the most perfect experience possible.
- crooked-v 3y ago> What they actually have to do is make sure every person who gets one has the most perfect experience possible. This is particularly important when it comes to a VR headset, where it's very easy for bad initial experiences to literally physically condition the user into getting sick every time they put on a VR headset. Stepping the most diehard fans through how to metaphorically "hold it right" also gives them a built-in backstop of support when it comes to preventing those issues with future consumers once they eventually hit the point of proper mass market production.
- jimbob45 3y agoHas this ever worked for a company where there were genuinely equal options available? Because you could say GMail but GMail was a better experience than literally every other provider at the time.
- jolux 3y agoEveryone seems to say Vision Pro is better than everything else.
- mrguyorama 3y agoEveryone I have seen with actual experience USING VR and AR say it is not even evolutionary, let alone revolutionary.
- jolux 3y agoPalmer Luckey disagrees: https://www.uploadvr.com/palmer-luckey-on-meta-quest-pro/ https://www.uploadvr.com/palmer-luckey-on-meta-quest-pro/
- mrguyorama 3y agoSurely you understand how emotionally invested in the success of VR he is right? Palmer wants "Ready Player One" to happen even though that would mean most people live in squalor and their only escape is some highly financialized "virtual world". Most normal people don't want that.
- jolux 3y agoYou said: > Everyone I have seen with actual experience USING VR and AR say it is not even evolutionary, let alone revolutionary. Luckey obviously has that experience. Now you're changing to a different argument. Marques Brownlee also has experience with these products and says it was impressive and that there's nothing equivalent: https://www.youtube.com/watch?v=OFvXuyITwBI https://www.youtube.com/watch?v=OFvXuyITwBI.
- fauigerzigerk 3y ago>What they actually have to do is make sure every person who gets one has the most perfect experience possible. But they can't have the most perfect experience if the software isn't there. And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device. So I agree that the strategy can work but it can also be overstretched. If expensive devices become obsolete before they become useful, and if developers write this off as some sort of forever niche then momentum will die.
- n2d4 3y ago> And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device. Judging by the keynote, Apple doesn't seem to care too much about 3D features. The Vision Pro looked more like a 360deg window manager for iOS & macOS-like apps. And that's an entirely different niche, because suddenly it competes with desktop monitors. Focus on immersion seems to be much less than what eg. Meta is building; even the games they showed in the keynote were traditional, flat iOS games.
- fauigerzigerk 3y agoTrue, but this seems more like stopgap owed to the dearth of software rather than a long term strategy. If this thing never becomes more than a fancy monitor then it will be a disappointment for most users as well as Apple itself.