Consumers require the end result, we (as a collective) generally don't care how we get it. I want my home to have electricity - that doesn't require that it co

Consumers require the end result, we (as a collective) generally don't care how we get it. I want my home to have electricity - that doesn't require that it comes from a coal plant spewing fly ash and carbon into the air. That decision is made by someone who stands to gain less money if the transition to cleaner sources is made.