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> my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. I think there's a risk that your marketing c

> my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. I think there's a risk that your marketing class is being taught by folks who have a limited grasp of how trivial the discipline of marketing can be when a company's products -- in Apple's case: iPhone, MacBooks Pro & Air, iPad, AirPods, Apple Watch -- rank among the leading products in their categories by nearly any measure, from consumer satisfaction to performance benchmarks. > The marketers told them to go for the 'exclusive club' vibe by doing in-store appointments. "The marketers" told them the same thing for the Apple Watch launch in 2015, and each iPhone launch since 2014 (?). The article suggests that the in-store requirement for Vision Pro stems from the need for multiple components of the device to be tailored to the purchaser's head/face/vision. > Who knows maybe they will go full abercrombie and make sure people who are older than 40 get it slightly later than 20 year old females. It's almost impossible for me to imagine that someone with sufficient interest in marketing to intentionally study it in a class could entertain this idea, even as a joke. It betrays a near total misconception of the discipline of marketing, and Apple's relationship to it.

hospitalJail 3y ago
This is some blatant rhetoric. I cannot help but to call this out when I see it. > rank among the leading products in their categories by nearly any measure, from consumer satisfaction to performance benchmarks. When you say it generically like this, it has no meaning. Among? Top 50% You could say this about any company. Its marketing jargon from the best in the world at marketing. This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security) and have been known to hand over data(PRISM, data in Russian and chinese data centers). It has little to no meaning, but it sounds really positive when you say words like 'rank among' and 'nearly any measure' Let me pull up single and multithreaded bench marks. "Oh not that measure". "Well it was among, top 36.6 percentile".
- FormerBandmate 3y ago
  Apple utterly destroys every Android manufacturer in Geekbench and it’s competitive in AnTuTu, ahead of everyone for half the year
- georgespencer 3y ago
  > When you say it generically like this, it has no meaning. Among? Top 50% Here are two measures for you: 1) look at the last ten years of Consumer Reports smartphone rankings. How often is the latest iPhone ranked in the top 3? 2) look at the single core performance, battery life, and screen quality of the original 13" M1 MacBook Air. Now find me a laptop with commensurate performance at the same price point from that time. > You could say this about any company. Its marketing jargon from the best in the world at marketing. The urge to suggest that you seek a refund of the tuition fees for your marketing class is tempered only by a growing feeling that it might have been an elective at high school? > This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security) Trusted Reviews:[^1] "iPhones are more secure by default. Disk encryption is enabled by default, apps from the App Store go through a stricter vetting process, and Apple doesn’t gather users’ personal details for advertising purposes" Norton:[^2] "There’s no doubt Android is a bit more of a Wild West than iOS, but, with the right precautions, it can still be a safe platform." InfoSecurityBuzz:[^3] "Android had 547 vulnerabilities in the year 2021, compared to 357 for iOS. While both Android and iOS have vulnerabilities […] Android has more overall vulnerabilities [and] a higher proportion of Android vulnerabilities are considered to have a low attack complexity, which means that they are easier to exploit." The claim that Android is more secure than iOS seems like pure fantasy. Can you substantiate it? > and have been known to hand over data(PRISM, data in Russian and chinese data centers). Any foreign company operating a data center in China is required to contract with a domestic partner for legal ownership of the data within the facility and physical security of the location. In this regard, as with PRISM, Apple is no different to Amazon, Microsoft, et al. The only data stored in Apple's Chinese data center is that of its Chinese customers, and I do not believe Apple markets its products as "privacy"-focused in China, where there is almost literally no concept of privacy. Apple has in fact publicly resisted repeated attempts from state and federal authorities to have it insert backdoors into iOS, and launched an amicus legal claim with Meta against the NSO group. But anyway, let's pretend for a second that I grant you all of these fantastical and unsubstantiated claims about iPhone privacy and security, I have some direct questions for you! 1. Can you explain to me why "the marketers" are adopting the same strategy for Vision Pro's launch as they have for every other flagship Apple launch in the last decade? 2. Can you explain why a company with an estimated NPS in range(+65,+80) even _needs_ the best marketers in the world? 3. Can you explain why you seem to believe that it is the job of Apple's marketing team to "normalise" something ex post facto? Isn't it a well understood axiom of Apple's philosophy that until the technology is mature (in this case: thin / light) enough to create a resonant user experience, they will not enter a market? 4. Can you find me that mythical laptop computer to compete with MacBook Air? 5. Can you see a trend looking back at the top 3 smartphones in Consumer Reports' surveys over the last decade? [^1]: https://www.trustedreviews.com/news/mobile-news/are-iphones-more-secure-than-android-phones-4205231 https://www.trustedreviews.com/news/mobile-news/are-iphones-... [^2]: https://uk.norton.com/blog/mobile/android-vs-ios-which-is-more-secure https://uk.norton.com/blog/mobile/android-vs-ios-which-is-mo... [^3]: https://informationsecuritybuzz.com/ios-vs-android-the-more-secure-platform/#:~:text=Overall%2C%20the%20number%20and%20severity,compared%20to%20357%20for%20iOS https://informationsecuritybuzz.com/ios-vs-android-the-more-....
- cyclecount 3y ago
  I'm not sure you understand what rhetoric means...
  - georgespencer 3y ago
    ESL I think, not their fault.

hospitalJail 3y ago

This is some blatant rhetoric. I cannot help but to call this out when I see it. > rank among the leading products in their categories by nearly any measure, from consumer satisfaction to performance benchmarks. When you say it generically like this, it has no meaning. Among? Top 50% You could say this about any company. Its marketing jargon from the best in the world at marketing. This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security) and have been known to hand over data(PRISM, data in Russian and chinese data centers). It has little to no meaning, but it sounds really positive when you say words like 'rank among' and 'nearly any measure' Let me pull up single and multithreaded bench marks. "Oh not that measure". "Well it was among, top 36.6 percentile".

FormerBandmate 3y ago
Apple utterly destroys every Android manufacturer in Geekbench and it’s competitive in AnTuTu, ahead of everyone for half the year
georgespencer 3y ago
> When you say it generically like this, it has no meaning. Among? Top 50% Here are two measures for you: 1) look at the last ten years of Consumer Reports smartphone rankings. How often is the latest iPhone ranked in the top 3? 2) look at the single core performance, battery life, and screen quality of the original 13" M1 MacBook Air. Now find me a laptop with commensurate performance at the same price point from that time. > You could say this about any company. Its marketing jargon from the best in the world at marketing. The urge to suggest that you seek a refund of the tuition fees for your marketing class is tempered only by a growing feeling that it might have been an elective at high school? > This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security) Trusted Reviews:[^1] "iPhones are more secure by default. Disk encryption is enabled by default, apps from the App Store go through a stricter vetting process, and Apple doesn’t gather users’ personal details for advertising purposes" Norton:[^2] "There’s no doubt Android is a bit more of a Wild West than iOS, but, with the right precautions, it can still be a safe platform." InfoSecurityBuzz:[^3] "Android had 547 vulnerabilities in the year 2021, compared to 357 for iOS. While both Android and iOS have vulnerabilities […] Android has more overall vulnerabilities [and] a higher proportion of Android vulnerabilities are considered to have a low attack complexity, which means that they are easier to exploit." The claim that Android is more secure than iOS seems like pure fantasy. Can you substantiate it? > and have been known to hand over data(PRISM, data in Russian and chinese data centers). Any foreign company operating a data center in China is required to contract with a domestic partner for legal ownership of the data within the facility and physical security of the location. In this regard, as with PRISM, Apple is no different to Amazon, Microsoft, et al. The only data stored in Apple's Chinese data center is that of its Chinese customers, and I do not believe Apple markets its products as "privacy"-focused in China, where there is almost literally no concept of privacy. Apple has in fact publicly resisted repeated attempts from state and federal authorities to have it insert backdoors into iOS, and launched an amicus legal claim with Meta against the NSO group. But anyway, let's pretend for a second that I grant you all of these fantastical and unsubstantiated claims about iPhone privacy and security, I have some direct questions for you! 1. Can you explain to me why "the marketers" are adopting the same strategy for Vision Pro's launch as they have for every other flagship Apple launch in the last decade? 2. Can you explain why a company with an estimated NPS in range(+65,+80) even _needs_ the best marketers in the world? 3. Can you explain why you seem to believe that it is the job of Apple's marketing team to "normalise" something ex post facto? Isn't it a well understood axiom of Apple's philosophy that until the technology is mature (in this case: thin / light) enough to create a resonant user experience, they will not enter a market? 4. Can you find me that mythical laptop computer to compete with MacBook Air? 5. Can you see a trend looking back at the top 3 smartphones in Consumer Reports' surveys over the last decade? [^1]: https://www.trustedreviews.com/news/mobile-news/are-iphones-more-secure-than-android-phones-4205231 https://www.trustedreviews.com/news/mobile-news/are-iphones-... [^2]: https://uk.norton.com/blog/mobile/android-vs-ios-which-is-more-secure https://uk.norton.com/blog/mobile/android-vs-ios-which-is-mo... [^3]: https://informationsecuritybuzz.com/ios-vs-android-the-more-secure-platform/#:~:text=Overall%2C%20the%20number%20and%20severity,compared%20to%20357%20for%20iOS https://informationsecuritybuzz.com/ios-vs-android-the-more-....
cyclecount 3y ago
I'm not sure you understand what rhetoric means...
- georgespencer 3y ago
  ESL I think, not their fault.