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> unclear use cases ... a small group of enthusiasts Apple's image announcement is just for future positioning: this really is a "Pro" device, for specific mar
by hyperthesis 3y ago
> unclear use cases ... a small group of enthusiasts
Apple's image announcement is just for future positioning: this really is a "Pro" device, for specific market segments and use-cases - niche. It's how apple won desktop publishing years ago.
Segment 1: creative professionals keep buying more and bigger screens. Vision Pro (VP) can eat that budget, and provide as many displays as you want. (The technology appeal is that a display must be high resolution everywhere - but VP only needs to be hi-res where you're looking, giving arbitrarily large "displays"). Apple carefully and specifically claims text is crisp. The engineering question is if Apple has actually done this: is it as good as a physical display? (or close enough)
Segment 2: creative professionals who make 3D objects: industrial designers, architects (but not yet engineers - they have different priorities). Also directors: cgi sets and set extensions have long been standard, and directors (and production designers etc) use an ipad to "see" the fully dressed cgi set, overlaid on the practical set. This is a better version of that. I can see James Cameron and Denis Villeneuve ordering any many as they can use - if it actually help. (aside: maybe for actors in rehearsal, but interferes with mocap).
Creative professional collaborate, hence Apple's huge efforts on the eyes being visible. A real question is will it be enough, for effective and natural communication, in a real-worlx work-flow situation? Will Jim be able to ordsr people around, or will he have to rip it off?
By announcing it after years and years of work, Apple shows they think they have enough of it, for it to be worthwhile for some people.
Provided they can get a genuine foothold, in actually making people more productive (real ROI, not jus enthusiast prosumers), then this has endless upside. If they can, users, usages and sales will grow fantastically for decades....if