I despise SEO, but oddly enough I actually agree with what the article says. Possibly this is more for web-programmers than others, but these days that's quite

I despise SEO, but oddly enough I actually agree with what the article says. Possibly this is more for web-programmers than others, but these days that's quite a lot of people, and what the article says is succinct and to the point. What you have to realize is that SEO is a logarithmic curve; when you've done none, doing a little bit makes a huge difference. When you've already got a decent site, well... a lot of effort for virtually no gain.