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Sure, Apple knows how to market. But with the iPhone, iPad, Mac and Watch, they also had an army of enthusiastic users who would show off these portable device
by pavlov 3y ago
Sure, Apple knows how to market.
But with the iPhone, iPad, Mac and Watch, they also had an army of enthusiastic users who would show off these portable devices to all their friends and acquaintances. An ad hoc product demo given by someone you know is often worth more than thousands of dollars in traditional marketing.
With the Vision Pro, it’s not obvious that users can give demos so easily. There’s custom face fit, prescription lenses, and hygiene questions.
Their previous hit devices were famously “one size fits all” — the billionaire’s iPhone is the same as everyone else’s. The Watch has a bit of customization, but the Vision Pro takes it beyond fashion into a necessity.
- scarface_74 3y agoWhen Apple introduced the iPhone, they had lines of people waiting to buy one without ever trying it. The same was true with the iPad. Apple sold 10 million iPhones in the first year. But 10 million was such a small number, that the chance of you seeing one in the wild wasn’t that common. Apple is already seeding journalist with demos and it’s getting enough buzz from people in YouTube who were invited to use one and people like John Gruber and Marco Arment that if even a small percentage of their listeners/readers try it not to mention natural foot traffic in popular Apple Stores that demand will outpace supply.