https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-ben-and-jerrys-vs-amazon/ https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-... From 2000

https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-ben-and-jerrys-vs-amazon/ https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-... From 2000(!), still a must read today. My takeaway is: you either raise (and spend) more than all the competitors in your field, or you spend very little. In terms of funding, be the 1st or the 100th. Don't be the 3rd.