Talk to the Right Customers: Defining the right customer segment is crucial to solving problems for the right set of people. To do this, consider the following

Talk to the Right Customers: Defining the right customer segment is crucial to solving problems for the right set of people. To do this, consider the following questions: Is the customer you're talking to representing your future user base? Is this segment too broad? Can you further segment the user? Fuzzy customer definitions can lead to confusion, overwhelm, and mixed feedback. If you aren't finding consistent problems and goals, you don’t yet have a specific enough customer segment. This process of drilling down into ever more specific groups is called Customer Slicing. Ask Good Questions and Avoid Bad Questions: Asking good questions and drawing valuable insights will help you avoid bias or misleading information from the customers. Compare these examples: Bad Questions: Do you think building a day planner app on Alexa is a good idea? Would you use a day planner app on Alexa? Would you buy a product that would plan your day? Good Questions: How do you plan your regular day? What apps do you use to plan your day? Why are you planning your day that way? What are you trying to achieve? Are you actively looking for a replacement for the app you use? If you're not looking for a replacement, why not? How much time do you spend planning your day? Good questions reveal how customers feel and what frustrates them, which provides valuable insight into their needs and potential interest in your product.