3 ms·
it doesn't matter that much if the pie is growing or shrinking right now anyway...the point is that the way the pie is sliced up is turning into a winner-take-a
by crabapple 18y ago
it doesn't matter that much if the pie is growing or shrinking right now anyway...the point is that the way the pie is sliced up is turning into a winner-take-all economy, with the overwhelming center of gravity being google. in ten years 95% or more of all ad revenue will be flowing to google if the trends continue. you can even see this from other established ad placers like aol and yahoo...every quarter, google pulls more share from them.
this was to be expected. the web ad market is nearly frictionless and google will be placing ads everywhere. the non-google web is going to move to a cable-tv model (monthly fees)....its the only way people will survive.