"Naturally, Google collects data from your online activity, like the stuff you search for, the videos you watch, the things you buy, and the people you talk to,

"Naturally, Google collects data from your online activity, like the stuff you search for, the videos you watch, the things you buy, and the people you talk to, and the location data accessed through your Android mobile device. But "in some circumstances," it also collects information from "publicly accessible sources": If your name appears in a local newspaper article, for instance, Google may index the article and then share it with people searching for your name." The first swathe is why I try to practice as much online privacy hygiene as I can. The second I why I'm fine with a relatively common name.