> So it makes sense that most researchers are looking for higher efficiency. It makes sense that researchers should be considering metrics other than efficienc

> So it makes sense that most researchers are looking for higher efficiency. It makes sense that researchers should be considering metrics other than efficiency as well for new materials or architectures, and there's no reason why this is a uniquely industrial pursuit. Grandparent's comment resonates - efficiency claims seem to be the only ones generating press releases.