> He had a knack for finding brilliant people who could make his mad schemes a reality. Musk's "knack" was coming swinging into two industries that were notori

> He had a knack for finding brilliant people who could make his mad schemes a reality. Musk's "knack" was coming swinging into two industries that were notorious for being both ossified and unerpaying their technical people (aerospace and automotive). He provided an outlet for underutilized smart people to flee to. Twitter, on the other hand, was sitting in the social software space. Smart people in social software were already being paid well and had lots of chocies to go to--Musk's mercurial presence could only serve as a deterrent.