So much of advertising is lies that I don't do any advertising online any more. I've pulled all my google ads, facebook ads, instagram ads and podcast ads. Af

So much of advertising is lies that I don't do any advertising online any more. I've pulled all my google ads, facebook ads, instagram ads and podcast ads. After about 10 years of doing ads (for my coffee club) and really attempting to track what was happening (from a technical point of view) I couldn't actually attribute any of it (the holy grail of digital marketing). "Word of mouth" is still our biggest channel. And all the time whenever I speak to "marketing" people it's the same low value analysis with zero mathematical or scientific vigor. They look at what happened (High CTR on this ad) and draw some conclusion from it, and then next week when CTR flatlines on the ad they have no comment and are busy looking at the non-significant noise coming from another ad. And that's before even talking about the pure lies coming from the podcast people who swear up and down they know exactly how far into a podcast someone plays, when the spec they quote explicitly states it doesn't really work on apple products and 90% of the listernship is Apple. So many lies. It is a grift built on grift. Somebody in the organization knows it's a pile of lies, but the sales people actually believe it I think or don't care.