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Remember, the primary job of an advertiser is to sell their advertising services to companies, not to sell a company's products to consumers. That comes secon
by mcpackieh 3y ago
Remember, the primary job of an advertiser is to sell their advertising services to companies, not to sell a company's products to consumers. That comes second and is only done insofar as it facilitates the first.
- kjkjadksj 3y agoSame is true for consultancies. They effectively offshore the brainstorming for you, but the ideas they sell you on don’t have to work and the consultants usually aren’t even incentivized for it to work after the duration of the contract. I wonder if there are any good books out there for these sorts of businesses in modern times, doing a kind of shovel selling during a gold rush sort of business plan, not really caring if the ore vein is even real, just serving the lemmings their desires.