You are on the right track, but you haven't reached your destination, so to speak. "Value" isn't a property inherent to the copy on your website (or any text,

You are on the right track, but you haven't reached your destination, so to speak. "Value" isn't a property inherent to the copy on your website (or any text, for that matter), it's a property of the relationship between the copy and the reader. One way in which people recognize value is when they gently realize that they are (at least a little bit) wrong. What are people wrong about re: API testing? You currently have: > AI-Powered API Performance Testing > No-Code, Self-Learning! None of this implies that I have a problem. And this is because if I am building a website, I already test my API.* So it doesn't matter that your product is automatic, no-code, and self-learning. Instead, you have to point out how my testing of my API is incomplete. *Or so I may think. I might be convinced that I am testing my API even doing something as simple as '> rake routes'... But users will likely respond to the following value propositions: > Most people don't even know they aren't testing their APIs properly... > Doing it right is actually quite tricky, due to... (e.g. effort, time, money) > By relying on unit tests, engineers miss the forest for the trees... > For example... ^^ Build this out first, and a snappy way of wording it, as well as a heading / tagline will follow. The more you understand your true audience, the more you can "tune" this copy to specific issues they might have in their API test coverage. If I build a Rails site in a month by myself, am I likely to need your product? What about if I'm at the scale of Shopify? Or is your intended audience somewhere in between?