> Marketing theory is never tested rigorously. The <del>common sense</del> incredibly sound scientific view based on heaps of scientific evidence view – showing

> Marketing theory is never tested rigorously. The <del>common sense</del> incredibly sound scientific view based on heaps of scientific evidence view – showing your ads to people more likely to buy your product is more efficient because they’re more likely to buy your product anyway – is entirely untested. Before this, the classic life style segment in media analysis was magazine audiences aged 15-25. Notably, this was not the part of the population that could afford the goods advertised immediately, or even anywhere in the near future. The idea was that this would be formative, that this would effect in an invaluable baseline of expectations and anticipations that could not be competed with, when it came to real acquisitions. Well, nowadays it's all just-in-time, often even just-after-buy, which seems to be the most efficient.